Rule 2

After inputting content, measure keyword density and make a note. List them in importance order, for example if you have this distribution:

Furniture (10 times)
Dining room (5 times)
Bedroom (3 times)

List your meta keywords in the correct order:
<meta name=”Keywords” content=”furniture, dining room, bedroom” />

Rule 4

Page title – this must accurately describe what the page is and if possible contain the keywords for the most popular items on that page, so something like “Dining room furniture – the furniture store – dining room furniture specialists.” 

Rule 5

URLs – if possible these should be made to match the keywords you are trying to optimise – so on a dining room furniture page it should be http://www.furniturestore.co.uk/dining-room-furniture/ this will match on most of the criteria for Google searching. If this isn’t possible, try not to use “id=345” in the querystring, and name the variables passed in to give Google every chance.

Rule 6

Lowercase – every link should be lower case. Avoid duplicate links to pages by making sure that every link is in lowercase.

Rule 7

Sitemap – Google sitemap documents need generating and registering with Google, this aids faster indexing.

Rule 8

Sitemap.aspx – sitemap document for every link. Link the page title to the page you want. Each page needs a short description after it.

Rule 9

Links – now this is more difficult – register with directory services, get friends to link (one way) to your site as much as possible, buy some placements. The more links you have to your site, the more important Google thinks you are!

Rule 10

Validate html and javascript. Make sure your html is valid according to the encoding version – you don’t want to do anything that could get in the way of the spidering process.