The UK’s largest financial product comparison database can now be accessed via an iPhone application.
MDB created the application called Defaqto Compare, on behalf of Defaqto Ltd, the independent financial data collection and research company.
The application, the only one of its kind, allows users to select two financial products such as car insurance or current accounts, view them side by side and compare a range of features and benefits via a simple traffic light system. It gives access to a database of over 30,000 products from more than 1,000 providers with over 115,000 items updated each day covering life, pensions, investments and general insurance.
Defaqto Compare, which compliments Defaqto’s existing comparison services, can be downloaded for £1.19 at the App Store: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=317443056&mt=8
Kenn Herskind, CEO of Defaqto commented, “MDB focused on creating a user friendly and intuitive application that enables users to quickly compare financial products with minimum effort. We chose to work with MDB due to their track record in delivering technical expertise whilst always remaining focused on the business need.”
MDB’s Managing Director, Martin Bell, said “The rise in popularity of the iPhone for business means companies can’t afford to exclude this emerging technology. Defaqto Compare takes advantage of iPhone features such as multi-touch and was created in response to an increase in Defaqto’s mobile traffic and to cater for the increasingly price-savvy consumer.”
The iPhone, only launched mid-2007 by Apple, is widely considered to be the reason for the explosion of the smart phone into the mainstream mobile market. According to research by Canalys, iPhone sales led to Apple gaining the second highest share in the smart phone market in Q3 of 2008, pushing the widely used Blackberry into third position.
MDB Consulting is registered on the iPhone Developer Programme. Defaqto Compare is the first in a new range of iPhone applications to be launched by the company this year.